✍️ Last Updated: October 21, 2025

Hey there! I'm Xiaochang 🌭
It's time for my weekly letter to grow a little together with you!

📈 Entrepreneur personally manages personal media, 20 million revenue in half a year

Last week I gathered with an entrepreneur friend who shared the Fandeng Reading app with me. Six months ago, he said he wanted to start managing an Instagram account. I remember he humbly asked many seniors in the field for advice. Six months later at our gathering, he told me his revenue has exceeded NT$20 million…

His social media management doesn't follow the knowledge niche—it's not about selling courses or taking sponsorships. He already had a 'high-ticket service,' and social media is just amplifying his traffic entry point for 'marketing.'

This conversation left a deep impression on me. He shared several business insights about social media:

1. Breaking Down High-Ticket Services:
   His high-ticket service was NT$30,000, originally just one product. But he discovered that Instagram traffic couldn't immediately pay NT$30,000 for the service. Even after in-person business meetings, they couldn't build enough trust to buy. So he immediately changed strategy, breaking the NT$30,000 service into NT$5,000 and NT$10,000 options. This price point let more people spend without even needing to meet him.
2. Cute Mascot as IP:
   His service is finance-related with quite technical and hard-to-understand content. To make it more accessible, he uses a cute pet mascot that everyone loves to interact with. This not only closes the distance quickly but also lets him call users the mascot's 'caretakers.' I think this design is really brilliant!
   
3. Building a Business Ecosystem:
   He designed a points system that lets users easily earn points, which they can spend at many partner stores (I heard major brands are joining recently!). His ecosystem design embodies what I love most: the 'win-win resource integration' ecosystem model. You can researchSichuan Airlines Business Model, which is my favorite business model diagram

My friend actually broke out of the social media circle and started realizing the ecosystem model in Taiwan. He also forced me to think: I'm a solo entrepreneur running a personal social media brand. I've learned so many 'business models,' so much about 'how to be an entrepreneur'—why must I force myself to be just a 'solo worker'?

🎁 Free Registration【Each Has Its Gut】Life Reset: Cigarettes & Alcohol Excess → Writer's Life

✦ Instructor:Lin Baohua (Jack)
✦ Time: 2025/8/11 (Mon) 19:30 – 21:00 (incl. Q&A)

This talk is part of the [Each Has Their Gut] thematic series, where Xiaochang invites non-influencer amateur experts (professional craftspeople usually stay offline) to share for free.
One session per month with limited spots available! Amateur teachers may not be professional at "lecturing"—please choose carefully 💛

When I first met Baohua, he brought betel nut and drinks. Because of him, I tried eating one betel nut!! Just one, and I threw up immediately XDD I have no idea why anyone would want to eat this stuff. He also brought me two of his books and signed them on the spot, making me feel this guy is super interesting and versatile!

✦ Why It's Worth Attending Lin Baohua (Jack) His Lecture?

• ✅ Manages JD CLUB & Niu Ding Xuan Beef Noodles, works as a chef and resident singer manager
• ✅ Life story of a delinquent youth becoming a multi-hyphenated professional
• ✅ Publishing his fourth book about the 《Tao Te Ching》
• ✅ Over 50+ in-person book talks
• ✅ Shares his practical approach to simple living (reading lists, meditation methods, minimalism principles)

⛷️ 11 Skills KnowledgeGut Believes You Should Learn in the AI Era

Last weekend I attended two consecutive days of Let's Talk Youth & Good Governance discussion events, "Competitor or Teammate? Workplace Redesign for the AI Era」＆「AI-Era Fake News Showdown: Are You a Thug, Arbitrator, or Misinformation King?" were both all-day government events, absolutely mind-blowing! But so much fun—I could keep sharing ideas, thinking through the organizers' questions, constantly engaging my brain. It was so exhilarating!

Among them, there are a few questions where I felt my answers were quite good, and I'd like to share them with you:

Q: In the AI era, which skills do you think are most important to strengthen or learn?

1. Logical reasoning skills
   • Fundamental skills like inductive and deductive reasoning must be trained.
2. Critical thinking
   • You need to discern whether information is true or false, and what it means for you.
3. Speed reading
   • You need to quickly read the content AI provides; otherwise, the amount of information to read daily increases while efficiency doesn't.
4. Extracting key points
   • It's convenient to ask AI for summaries, sure, but ultimately you still need to synthesize what AI provides.
5. How to learn quickly
   • Even with extracted content, you must have the ability to learn quickly and absorb knowledge rapidly.
6. Self-care
   • I think as AI takes over many tasks, we humans will experience increasing inner depletion. Everyone needs to find their own way to be happy to cope with this fast-paced era!
7. Building a personal knowledge base
   • With so much from AI and more to learn, you need a space to store all the knowledge you've personally filtered.
8. Tracking AI trends
   • You don't need to master all of AI, but you must know what AI can do now so you can quickly connect new technology to your field.
9. Philosophy
   • You must start contemplating the abstract 'meaning' in life; otherwise, you'll be pulled under by an ocean of anxiety.
10. History
    • It helps you understand inconvenient human nature and the cyclical development of events.
11. Curiosity
    • AI can tell you everything it knows, but if you don't even have the drive to ask or take action, then the AI era won't make any difference to your life.

Among these, I think there are several items that can be taught in the future Knowledge Management course! These 'fundamental skills' I've trained step by step, and they can be strengthened! I want to help you get stronger together.

The sequence is based on the ability-switching order I use daily: "Curiosity → AI provides information → Speed reading → Extracting key points → Critical thinking → Quick learning → Building a personal knowledge base → Logical reasoning → Sustained curiosity" — these 7 points I want to share and practically train in the future course.

📣 This Week's Heart-Warming Share

📌 Government-Free Media Literacy Course

The government actually has many free courses and resources, but the marketing just isn't strong enough. I hope one day I can help the government promote these knowledge that can benefit society and the world.

📌 《Master Heptabase in 7 Days Workshop! Build Your Knowledge Base from Zero》

Already 1,200 have participated in the course, 100 have submitted assignments, and over 20 have completed all seven days of assignments. I sincerely recommend it to those who haven't joined or caught up yet!

💬 One sentence per week #Gut Talk Wisdom

Last post this week! Since no one shared and tagged me haha, I decided to post curated student assignments from now on

I hope this newsletter helps you learn something, feel more connected to the world, and grow a little!
If you have any feedback, suggestions, thoughts to share, or recommendations for me, please reply to this email. I'll respond to you thoughtfully.

See you next week in "Gut Talk Newsletter" again~ 😘
by KnowledgeGutfounder Xiaochang

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Xiaochang is meticulous about typography; if you spot typos or formatting issues, please reach out to Xiaochang's IG Contact! All articles come from Heptabase Xiaochang's Second Brain🧠 Content is purely human-written, never AI-generated.

If you have any questions about the article content, or if there are any parts you'd like me to elaborate on, feel free to leave a comment below and let me know～
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by Knowledge Management Mentor Xiaochang🌭